The People / Land Rover / 1970s
Land Rover
Series III
Yet there’s something undeniably evocative about old Land Rovers.
Words Matt Wood Photography Nathan Duff Owner Joel Richards
It seems an unlikely formula for attraction. A utilitarian mix of slab sided aluminium body panels, flat glass and minimal creature comforts. Yet there’s something undeniably evocative about old Land Rovers.
That signature boxy Land Rover profile has trundled across deserts and through jungles for more than six decades and that enduring image can’t help but evoke dreams of adventure.
Joel Richards is the first to admit that he’s never really been a car guy. However as a child growing up in his native England he does concede that the Land Rover has always held an attraction.
Joel’s almond yellow Series 3 wagon evokes much of that Land Rover mystique. It looks ready for adventure, even parked in a suburban driveway.
‘I grew up in relatively rural Guildford just outside of London. Lots of people were driving around the lanes in Land Rovers and I just always liked the look of them’, Joel says. ‘I just like the utility feel of them really, even in those days I also thought the Range Rover Classics were really cool’.
‘Just growing up around people who had them and seeing them in the countryside left a mark I suppose’, he continues, ‘It was always in the back of my mind to get an old Land Rover’.
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