THE LINE YOU DON’T CROSS
TESTAROSSA TARGA
Niels van Roij Design enters a history of factory one-offs and aftermarket Spiders with Guida Touring Sport, a Testarossa Targa shaped around the logic of the original car.

There are certain cars that resist interference. Not because they are fragile, or beyond improvement in any measurable sense, but because they seem to have reached a rare state of completeness. Their lines are so deeply embedded in our collective memory that any change feels less like design and more like trespass. The Ferrari Testarossa belongs to that select category. It is not merely a machine from Maranello. It is an object of visual certainty, a shape that came to define an era and then quietly outlived it. Its width, its strakes and its theatrical flat-twelve presence all feel resolved. Untouchable, almost. Which is precisely why the idea of removing its roof sounds, at first, like the kind of suggestion best left unanswered. Yet in the hands of Niels van Roij Design, it became something far more interesting than provocation. When I first looked at this project for Retromotive, what stayed with me was not the spectacle, but the restraint.
This is not a Testarossa crudely transformed for shock value. It is something more unsettling and more impressive: a car that asks a dangerous question with such composure that you begin, against your better judgement, to accept the answer. To understand why, it helps to understand the man behind it.
Niels van Roij runs an award-winning automotive design studio in the Netherlands, specialising in coachbuilt and highly bespoke vehicles. After more than a decade in automotive design in London, including work connected to OEM research and design projects, he turned his attention fully to handmade commissions developed in close collaboration with clients. His studio is known for a small number of highly individual projects, each developed with a strong emphasis on proportion and visual discipline. That background matters here, because the Testarossa leaves very little room for careless interpretation. “Every project begins with a request,” van Roij says.
In this case, the request appeared simple enough on paper. The client wanted an open-top, flat-twelve Ferrari. As often happens in coachbuilding, however, the brief was only the beginning. The idea itself had precedent. In 1986, Ferrari created a unique Testarossa Spider for Gianni Agnelli to commemorate his twentieth year at the head of Fiat. It remains the only open Testarossa officially commissioned and built by the factory. Finished in silver, a reference to the chemical symbol Ag and the first two letters of Agnelli’s surname, the car received blue detailing, a folding white roof and a specially developed Valeo clutch system that allowed the clutch pedal to retract. Ferrari records cited in its 2016 Artcurial auction catalogue date the beginning of body construction to February 1986, with delivery following four months later. Others pursued the same idea outside Maranello. Richard Straman produced Testarossa Spider conversions in California, while Pininfarina completed further private commissions, including cars associated with the Sultan of Brunei. Lorenz & Rankl and several other specialists also converted Testarossas during the late 1980s and 1990s. The precise numbers remain uncertain. Auction catalogues and specialist records variously attribute around twelve or approximately thirty conversions to Straman alone, illustrating how incomplete the history of privately commissioned coachbuilding can be. This history changed the question surrounding the car that would become Guida Touring Sport. Simply removing the roof was no longer an achievement in itself. Van Roij had to develop an approach that belonged within the original shape without repeating the full Spider treatment. The studio considered several possibilities. “A convertible soft top, hard top convertible and targa were all explored,” van Roij explains. “It was never meant as provocation. It became a necessity.” The Targa eventually emerged as the strongest answer. It opened the cabin while allowing the car to retain its original identity.





CONTEXT
- 1986
Ferrari created the unique Testarossa Spider for Gianni Agnelli.
- 20 YEARS
The car commemorated his twentieth year at the head of Fiat.
- FEBRUARY 1986
Ferrari records cited in the 2016 Artcurial catalogue date the beginning of body construction to this month.
- FOUR MONTHS LATER
Delivery followed.
- OTHER CONVERSIONS
Richard Straman produced Testarossa Spider conversions in California.
Pininfarina completed private commissions.
Lorenz & Rankl and others converted Testarossas in the late 1980s and 1990s.
- 12 / ~30
Records give conflicting estimates for Straman conversions.
The precise number remains uncertain.

The Testarossa is one of the most recognisable shapes ever put into production. Its character depends on proportion, graphic clarity and a particular distribution of mass. The side strakes, broad footprint and stretched horizontal body are not isolated features. Together, they form a single composition. Alter the wrong element and the car quickly stops feeling like a Testarossa. “You do not fight the original car,” van Roij says. “You work within its logic.” From the outset, the team pursued a version that could plausibly have existed during the period. Creating that impression is far more difficult than making a conversion look dramatic. Modified cars often reveal themselves through surfaces that lose cohesion, drifting proportions or details that appear attached rather than integrated. Research became as important as drawing. “We looked at both good and bad examples,” he says. The study extended to period coachbuilders, factory special projects and roof systems from the era. It revealed where earlier conversions succeeded and where their compromises became visible. Some boundaries were established immediately. “The width, the stance, the side strakes, the low visual mass,” van Roij says, listing the elements that had to remain intact.



The finished car appears remarkably calm. The Targa opening settles naturally into the profile, while the removable roof section interrupts the original flow far less than expected. That simplicity conceals a substantial engineering challenge. The Testarossa was never designed to lose part of its roof, and doing so introduces an immediate structural penalty. “There is not much space for reinforcements,” van Roij admits. Additional strength was distributed through the sills, door apertures, rear parcel shelf, transmission tunnel and structural elements beneath the dashboard. The work had to restore rigidity without becoming visible from the outside. “The engineering carries the load,” he says, “while the design conceals it.” The completed conversion adds less than 40 kilograms, suggesting how tightly the package was managed. Styling and engineering developed together throughout the process. “Constant back and forth,” van Roij says. “Neither works without the other.” The Testarossa remains inseparable from the design language of the 1980s, although van Roij’s interpretation of the period does not depend on nostalgia. “The 1980s represent clarity and confidence,” he says.




That idea is reflected in the finished car. The surfaces remain clean, the detailing is deliberate, and the visual language stays disciplined. Where new components were required, they were developed with the same approach. One of the clearest examples is the roof mechanism, where the studio designed and machined aluminium levers in-house. The execution is more precise than a period production part might have been, but the forms still sit comfortably within the world of the original Testarossa. “Period correct base, improved finish and precision,” is how van Roij describes the balance. The same measured approach appears in the way van Roij speaks about authorship. Coachbuilding inevitably raises the question of who really creates the finished object. Is it the client who commissions it, the designer who shapes it, or the team that builds it? “It is shared,” he says. He describes the process as co-design, with the client defining the intent and the studio translating that intent into a coherent form. That helps explain why the Testarossa Targa feels personal without becoming arbitrary.
For van Roij, the project becomes real earlier than many might expect. “The moment we start research, it is already a full project.” That comment reveals a serious working method. Research is not a decorative prelude to the real work. It is part of the design itself. The commission also extended beyond the car. A tailored suit was created to reflect the character of the Testarossa Targa through material, texture and colour. Some readers will see that as branding, others as part of a larger lifestyle narrative. Either way, it reflects the fact that a project like this is rarely conceived as an isolated object. It sits within a broader idea of personal taste and individual expression, which is very much in keeping with contemporary coachbuilding at the highest end.
INTERMISSION

Still, a project like this ultimately has to justify itself through experience, not just concept. “That makes the car more immersive,” van Roij says. “Sound, air, exposure. Less isolated.” With the roof removed, the relationship between the cabin and the flat twelve becomes more immediate. The car does not merely look different. It changes the way its character is received. Interestingly, when asked what he is most proud of, van Roij does not point first to the silhouette or the proportions. He points instead to what most people will never notice. “Structural and sealing solutions around the targa system.” That answer is telling. Cars like this are often judged by photographs and first impressions, but their real credibility depends on what happens later. Does the body remain composed over time? Does the roof seal properly? Does the car feel complete in use?

The Testarossa Targa required around 3,000 hours of design, engineering, fabrication and finishing. Van Roij resists the idea that there was one single defining challenge. “Every element demands full attention,” he says. On a car with this level of visual recognition, small inconsistencies become large ones very quickly. Equally interesting is his answer when asked whether the project ever reached a point where it nearly collapsed under its own complexity. “No.” The explanation is practical rather than dramatic. “We work with clients who allow us the time and freedom required.” That kind of work depends as much on time as on budget. Van Roij’s broader definition of coachbuilding helps place the Ferrari in context. “Making something personal in a mass-produced world.”
- Added mass of the completed Testarossa Targa conversion.
- <40 KG
- Design, engineering, fabrication and finishing.
- 3,000 HOURS

It is a concise description, and a useful one. Traditional coachbuilding may belong to an earlier era of the motor car, but its modern form still serves a similar purpose. It allows a production vehicle to become something more tailored, more specific and more closely aligned with the vision of a single client. Van Roij goes further still. “We create the automotive equivalent of haute couture.” The Testarossa Targa is certainly that in one sense. It is not a product intended for replication. It is a highly individual answer to a very specific brief.
At the same time, van Roij does not present the result as untouchable. “As a designer, you always see things you would refine.” That admission adds a useful note of realism. Completion does not necessarily mean finality, especially in a one-off design. Equally consistent is his rejection of a fixed signature style. “A fixed signature is ego. Not true car design.” That view is especially relevant when working with an original as strong as the Testarossa. The success of this project depends partly on the fact that it does not try to turn the Ferrari into a billboard for its designer.
In strictly rational terms, the car does not need to exist. Modern Ferraris are faster, safer and more advanced in every measurable way. But that is not really the point. The Testarossa Targa offers a different kind of appeal, one rooted less in measurable improvement than in altered experience. It changes the relationship between driver, engine, sound and air while attempting to preserve the visual coherence of the original. That is what makes it worth taking seriously.
From a distance, it still reads clearly as a Testarossa. Up close, it reveals how much thought was required to make that familiarity survive such a substantial change. What it demonstrates, above all, is that even a car as culturally fixed as the Testarossa can be reworked with intelligence, provided the intervention begins with understanding rather than display.



