BMW 1600-2 & 2002
It’s hard to imagine the automotive industry without BMW; but there was a time when the BMW brand wasn’t what we know today. What is now the standard for attainable class, luxury and performance was once a flailing automotive manufacturer that struggled to find its way in a post war era. There wasn’t one particular car credited with changing BMW’s fortunes. A generation of cars referred to as the Neue Klasse (“New Class”) throughout the 1960s would solidify BMW’s reputation into the future. In the late 50s, BMW was on the precipice of collapse with the majority of the board ready to either sell off the poor performing company to Daimler-Benz or declare bankruptcy. In 1959 shareholders came close to voting in favour of the Daimler-Benz buyout before a few disgruntled voices managed to adjourn the meeting without a formal vote. One of those dissenting voices was Herbert Quandt who had inherited a 30% stake in BWM with his brother Harald when their father passed in 1954.
Tue Oct 17 2023